Learn how to create high-converting landing pages in WordPress using page builders, plugins, and themes. Step-by-step guide with tips to boost leads and sales.
🚀 Introduction
Creating a high-converting landing page is one of the fastest ways to grow your email list, generate leads, and drive conversions.
Whether you’re launching a product, collecting emails, or running ads — your landing page needs to be laser-focused and beautifully designed.
But how do you actually create a landing page in WordPress, especially if you don’t code?
This beginner-friendly guide shows you how to build stunning landing pages in WordPress — step by step — using drag-and-drop tools, plugins, or themes.
🧠 What is a Landing Page?
A landing page is a standalone web page designed for one focused goal — like:
Capturing email signups
Promoting a webinar or course
Driving downloads or app installs
Unlike blog posts or homepages, a landing page has no distractions, no navigation bar, and one clear call-to-action (CTA).
🧰 Tools You Need to Create Landing Pages in WordPress
There are 3 main methods to build landing pages in WordPress:
Using Page Builder Plugins (most flexible)
Using Landing Page Plugins
Using WordPress Block Editor (Gutenberg) + Theme
Let’s go over each one.
🔧 Method 1: Create Landing Pages Using Page Builder Plugins
⭐ Recommended Tools:
Elementor (Free & Pro)
Beaver Builder
SeedProd
Divi Builder
🔹 Step-by-Step (Using Elementor Free):
Install Elementor Plugin
Go to
Plugins → Add NewSearch for Elementor → Install → Activate
Create a New Page
Pages → Add NewTitle your page (e.g., “Free eBook”)
Click Edit with Elementor
Choose a Template or Start From Scratch
Use one of Elementor’s pre-designed landing page templates
Or build manually with sections, columns, and widgets
Design Your Page
Add elements like headline, image, CTA button, opt-in form
Use Elementor’s drag-and-drop interface
Publish Your Landing Page
Click Publish
Your page is now live!
Hide Navigation (Optional)
Use the “Elementor Canvas” template to hide the header/footer for distraction-free experience
✅ Pro Tip: Use Elementor Pro for integrations with Mailchimp, ConvertKit, WooCommerce, etc.
🎯 Method 2: Create Landing Pages Using Landing Page Plugins
🔥 Best Landing Page Plugins:
SeedProd (best overall)
Thrive Architect (conversion-focused)
OptimizePress (great for funnels)
💡 Using SeedProd:
Install and Activate SeedProd
SeedProd offers a free version with limited templates
Create a New Landing Page
Go to
SeedProd → Landing Pages → Add New
Choose a Goal
Opt-in, thank you, sales, webinar, etc.
Select a Template
Pick a professionally designed layout
Customize with Drag-and-Drop Builder
Add forms, timers, testimonials, countdowns, etc.
Connect Email Provider
Integrate with Mailchimp, ConvertKit, ActiveCampaign, etc.
Preview and Publish
🚀 SeedProd Pro also includes coming soon, maintenance mode, and 404 page builder features.
✍️ Method 3: Create Landing Pages with Block Editor (Gutenberg)
If you don’t want plugins, you can still build basic landing pages using Gutenberg blocks + minimal theme.
🛠️ Steps:
Create a New Page → Edit with Gutenberg
Use Full-Width or Landing Page Template
Set template to “Blank Canvas” or “Landing Page” in page attributes
Use Blocks to Build
Heading block → for headline
Image block → product or lead magnet
Button block → Call to Action
Form block → use plugins like WPForms or Contact Form 7
Remove Navigation/Menu (Optional)
Use a theme like Astra, Neve, or Blocksy that supports page-level layout control
🎨 Best Free Themes for Landing Pages
| Theme | Features | Use Case |
|---|---|---|
| Astra | Lightweight, supports Elementor | General landing pages |
| Neve | Fast & mobile responsive | Product/sales pages |
| Blocksy | Gutenberg optimized | Minimalist designs |
| Hello Theme | Designed for Elementor | Full custom design |
📈 Tips for High-Converting Landing Pages
✅ Clear, benefit-driven headline
✅ Focus on ONE action (no menu, no links)
✅ Use trust elements: testimonials, reviews, badges
✅ Add a countdown or urgency
✅ Use a powerful Call-To-Action button
✅ Make it mobile-optimized
✅ Test with A/B variants (if possible)
🧪 How to Track Landing Page Performance
Use tools like:
Google Analytics – Monitor traffic & bounce rates
MonsterInsights – Easy GA integration
Hotjar – Visual behavior tracking
A/B Testing – Available in SeedProd Pro or Elementor Pro
🙋♀️ FAQs – How to Create Landing Pages in WordPress
1. Do I need a plugin to create landing pages?
No, but plugins like Elementor or SeedProd make the process faster and easier — especially with templates.
2. Can I create landing pages for free?
Yes! Tools like Elementor Free + Astra Theme let you build beautiful pages at no cost.
3. What’s the best landing page builder for WordPress?
For beginners: Elementor
For marketers: SeedProd
For advanced design: Divi Builder
4. Can I integrate email marketing with landing pages?
Absolutely. Tools like Elementor Pro, SeedProd, and Thrive Architect integrate with Mailchimp, ConvertKit, ActiveCampaign, and more.
5. Should landing pages have menus or footers?
No. Landing pages perform best when focused — remove menus and distractions to increase conversions.
🎯 Conclusion
You don’t need to be a designer or coder to create high-converting landing pages in WordPress.
With tools like Elementor, SeedProd, and smart themes like Astra, you can launch landing pages in minutes that:
Look professional
Are mobile-friendly
Capture leads and drive conversions
Whether you’re building a simple opt-in page or a full-blown product funnel — now you know exactly how to create landing pages in WordPress the right way.
