Landing Page Design Services: What to Offer Clients in 2025

Learn what to include in your landing page design services in 2025. Offer high-converting design, copywriting, A/B testing, and SEO for client success.

🧠 Introduction

In 2025, businesses aren’t just looking for websites—they’re looking for results. That’s where landing pages come in. Whether it’s for lead generation, product launches, or ad campaigns, landing pages play a vital role in converting visitors into customers.

If you’re a freelancer or agency offering landing page design services, you need to deliver more than just a pretty layout. Clients want landing pages that drive conversions, load fast, and rank well.

This guide breaks down everything you should include in your landing page service packages—from design and copy to performance tracking and optimization.

🔑 What Is a Landing Page?

A landing page is a standalone web page designed with a single goal: to convert visitors. It’s different from a homepage or blog post because it’s laser-focused on one offer or action:

• Download an eBook

• Sign up for a service

• Buy a product

• Book a consultation

• Register for a webinar

💼 Why Businesses Need Landing Page Design Services

• Higher Conversion Rates – Landing pages convert better than general pages

• Better Ad ROI – Essential for PPC and Facebook ad success

• Lead Generation – Collect emails and grow subscriber lists

• Campaign-Specific Pages – Perfect for seasonal offers or product launches

• Improved SEO Targeting – Optimize for specific keywords and intent

✅ What to Include in Your Landing Page Design Services

To stand out and deliver value, your service packages should cover these essential components:

1. Custom Design & Responsive Layout

Ensure every landing page is visually appealing, user-friendly, and mobile-responsive.

🔧 Tools to Use:

• WordPress + Elementor

• Webflow

• Unbounce

• Figma for mockups

Include:

• Branded color schemes

• Clear visual hierarchy

• Trust-building design (logos, certifications, testimonials)

2. Conversion-Focused Copywriting

Design is nothing without compelling content. Offer copywriting that speaks to your client’s audience, pain points, and solutions.

Key elements:

• Attention-grabbing headline

• Subheadline with value proposition

• Persuasive CTA (Call-to-Action)

• Benefit-focused bullet points

• Social proof

• Objection handling

3. Fast Loading Speed

A slow landing page kills conversions. Optimize for:

• Lightweight images

• Minimal plugins

• Clean code

• CDN & caching

Use tools like:

• Google PageSpeed Insights

• GTmetrix

• WP Rocket / LiteSpeed Cache

4. A/B Testing Setup

Offer A/B testing for elements like:

• Headlines

• CTA buttons

• Images or videos

• Form lengths

• Layouts

You can use tools like:

• Google Optimize (sunsetting, but still relevant for some)

• VWO

• Unbounce

• Thrive Optimize

5. SEO Optimization

Even if it’s a paid campaign, SEO matters—especially for long-term visibility.

Include:

• Keyword research

• Meta title & description

• Image alt tags

• Schema markup

• Clean URLs

• Internal linking (if part of a site)

6. Analytics & Tracking Integration

Clients want results—and data to prove them. Integrate:

• Google Analytics 4

• Google Tag Manager

• Facebook Pixel

• Conversion goals or e-commerce tracking

Provide clients with access and basic setup instructions or dashboards.

7. Lead Capture & CRM Integration

Connect forms to tools like:

• Mailchimp

• ActiveCampaign

• HubSpot

• ConvertKit

• Zapier (for automation)

Offer:

• Thank you page setup

• Auto-responder email design

• Lead tagging or segmentation

8. Compliance Features (GDPR, CCPA, etc.)

Protect your clients and their visitors by including:

• Cookie consent popups

• Privacy policy links

• Secure HTTPS setup

• Checkbox for marketing consent

9. Copy Variants & Ad Creative Alignment

If your client is running ads, offer variations of the landing page for:

• Different demographics

• Geographic targeting

• A/B ad testing

• Retargeting funnels

10. Ongoing Optimization & Support

Upsell clients with monthly packages that include:

• Heatmap tracking (Hotjar, Microsoft Clarity)

• Monthly conversion reports

• UX tweaks and testing

• CTA split tests

• New campaign landing pages

📦 Sample Landing Page Service Packages

🧩 Optional Add-Ons You Can Upsell

• Landing Page Hosting

• Ad Campaign Management

• Video Testimonials or Promo Creation

• Copy Refreshes for New Offers

• Multilingual Page Versions

🔍 Real Client Use Cases

• A real estate agent running a Facebook campaign for new listings

• A fitness coach launching an online course

• A local restaurant offering seasonal promotions

• An e-commerce store advertising a flash sale

• A SaaS company promoting a free trial sign-up

Each needs a customized landing page with specific targeting, messaging, and tracking—your job is to make sure it delivers.

🙋‍♀️ FAQs

❓ How long does it take to design a landing page?

Typically 3–7 days, depending on copy, complexity, and approval timelines.

❓ Do I need to offer both design and copy?

It’s a huge value-add. Clients often don’t know how to write persuasive copy. Partner with a copywriter if needed.

❓ Which platform is best for landing page creation?

Use what suits the client:

• WordPress for flexibility and SEO

• Webflow for clean design

• Unbounce for fast A/B testing

• Leadpages for marketers with limited tech skills

❓ How do I measure landing page success?

Key metrics:

• Conversion rate

• Bounce rate

• Time on page

• Cost per lead (for paid traffic)

❓ What makes a high-converting landing page?

A blend of compelling copy, engaging visuals, clear CTAs, fast load time, and trust elements like testimonials and reviews.

🎯 Final Thoughts

Offering landing page design services is a high-demand niche that brings real results to clients—and recurring income for you. By including design, copywriting, integrations, testing, and performance tracking, you create a full-service experience clients will gladly pay for.

Whether you’re a freelancer or running a web agency, polishing your landing page service offering in 2025 can position you as a go-to conversion expert.