Looking to switch to WordPress? Learn how to migrate your blog to WordPress without losing content, traffic, or SEO. A complete beginner-friendly step-by-step guide.
✅ Introduction
Thinking of moving your blog to WordPress? Smart choice!
WordPress is the most powerful, flexible, and SEO-friendly blogging platform today. Whether you’re on Blogger, Wix, Squarespace, Medium, or another platform, migrating to WordPress can give you full control over your content, design, and monetization.
In this step-by-step tutorial, you’ll learn exactly how to migrate your blog to WordPress — without losing your content, traffic, or search engine rankings.
🚀 Why Move Your Blog to WordPress?
Here’s why WordPress is the best move:
🔓 Full control over your content
🎨 Unlimited themes and customizations
💰 Easier monetization (ads, affiliates, memberships)
🔍 Better SEO and plugins like Rank Math
💼 Scalability as your blog grows
Note: This guide is for self-hosted WordPress (WordPress.org), not WordPress.com.
🧭 Prerequisites Before Migration
Before you start the migration process, make sure you have:
Domain name – If you already own one, you can keep using it.
Web hosting – Choose a reliable WordPress host (SiteGround, Bluehost, Hostinger, Cloudways).
Installed WordPress – Use one-click install via your host’s dashboard.
🔁 Step-by-Step: How to Migrate Your Blog to WordPress
✅ Step 1: Export Content from Your Existing Platform
Depending on your current platform, export options differ.
👉 From Blogger:
Go to Settings → Back Up Content
Click Download to get an
.xml
file of your posts and comments
👉 From Medium:
Go to Settings → Download your information
You’ll receive a ZIP file via email with your posts in
.html
format
👉 From Squarespace or Wix:
These platforms do not offer easy export options
You’ll need to manually copy content or use a paid service/plugin
✅ Step 2: Import Content into WordPress
Now that you’ve exported your content, it’s time to bring it into WordPress.
From Blogger:
Go to your WordPress dashboard
Navigate to Tools → Import → Blogger
Install the importer and upload your
.xml
fileAssign authors and click Submit
From Other Platforms:
Use the “Import Any XML or CSV File to WordPress” plugin or manually copy/paste content using the block editor.
✅ Step 3: Transfer Images & Media
Sometimes, imported posts may not bring over your images.
Fix it using:
Auto Upload Images plugin — scans your posts and uploads linked images to your WordPress Media Library
Or manually re-upload important images
✅ Step 4: Redirect Old URLs to WordPress
This is crucial to maintain your SEO rankings and existing backlinks.
👉 From Blogger:
Use the plugin Blogger 301 Redirect
Or manually add redirect code in your Blogger theme to forward traffic to your new WordPress URLs
👉 From Other Platforms:
You’ll need to set up 301 redirects via your domain registrar or using a plugin like Redirection or Rank Math SEO (which includes a redirection manager).
✅ Step 5: Customize Your New WordPress Blog
Now that your content is in place, make your site look great!
Choose a theme: Astra, Kadence, GeneratePress, or Blocksy
Install essential plugins:
Rank Math (SEO)
WPForms (contact forms)
UpdraftPlus (backups)
WP Rocket (speed optimization)
Set up your homepage, menus, and widgets
✅ Step 6: Re-submit Your Site to Google
Once your new site is ready:
Add it to Google Search Console
Submit your sitemap (Rank Math will generate this automatically at
/sitemap_index.xml
)Request indexing of new and updated pages
✅ Step 7: Update Social Media & External Links
Make sure to update your profile links everywhere:
Instagram bio
Facebook page
Twitter
LinkedIn
YouTube
Any guest posts or forums you’re active in
✅ Optional: Hire a Professional (If Needed)
Migration can be tricky depending on the platform. If you’re not confident doing it yourself, consider hiring a WordPress expert or using services like:
WordHerd
SiteGround Migration Service
WP Engine Automated Migration Plugin
🔒 Post-Migration SEO Tips
To avoid losing rankings or traffic:
Check for broken links (use Broken Link Checker plugin)
Update internal links to use WordPress permalinks
Monitor your traffic in Google Analytics
Create fresh, optimized blog posts to keep growing
📌 Common Platforms You Can Migrate From
Platform | Export Option | Notes |
---|---|---|
Blogger | XML | Easiest with WordPress tools |
Medium | ZIP | Manual content transfer |
Wix | Manual | No native export, harder to migrate |
Squarespace | RSS Feed/XML | Limited, may need manual copy |
WordPress.com | Built-in export | Full compatibility with WordPress.org |
🙋♀️ FAQs – How to Migrate Your Blog to WordPress
1. Can I migrate my blog without losing SEO?
Yes, if you set up 301 redirects and maintain the same URL structure as much as possible. Use Rank Math to manage redirections easily.
2. Will I lose my subscribers during migration?
If you’re using email tools like Mailchimp or ConvertKit, just update your RSS feed or blog URL. For Blogger or WordPress.com subscribers, migration tools may help retain them.
3. How long does migration take?
It depends on your current platform and the number of posts. It can take anywhere from 1–3 hours for simple sites to 1–2 days for complex blogs.
4. Can I keep my old domain?
Yes! Just point your domain’s DNS to your new WordPress hosting provider.
5. Do I need to hire a developer?
Not necessarily. Most beginners can handle simple migrations with tutorials and plugins. But for large or complex sites, hiring help is a good idea.
🎯 Conclusion
Migrating your blog to WordPress is one of the smartest moves you can make as a content creator. With better SEO, full customization, and endless growth potential, WordPress opens the door to professional blogging.
By following this step-by-step guide, you can migrate your blog to WordPress safely, preserve your SEO, and start building a stronger online presence.